What is Category Management in Fast Moving Consumers Goods Fast-moving consumer goods (FMCG) companies constantly change their products and services to stay competitive. They also face challenges such as limited shelf space and high competition from other brands. These companies need to manage their inventory efficiently to maximize profits. Fast-moving consumer goods companies constantly update their products and services…

What exactly does trade marketing mean? Is it something that only large companies can afford, or is it possible for smaller businesses? Trade marketing is a form of marketing that involves promoting a company’s products or services to potential customers and shoppers. This type of marketing is channel-dependent, and it…

What is luxury? Before touching on luxury branding, we must address the definition of luxury, which is no easy task. While many focus on the pricing side, the high ticket prices are more effective than a category driver. …

A brand repositioning is a strategic marketing initiative that seeks to alter a company’s image, positioning, and message. This can involve changing how a company markets itself, adjusting its product line, or even revamping its entire corporate structure. Repositioning a brand is often done to improve its standing in the…

Psychology of Color has become a potent tool in marketing and branding. The color choices can affect your brand image and even influence sales. And this is why Color psychology has become a part of our lives. From clothing to food packaging, color plays a crucial role in our daily…

Brand loyalty is the positive association customers attach to a particular brand, whereby the brand has a higher than usual share of the basket. Customers who demonstrate brand loyalty are not to the product, yet they are more likely to repeat purchases even in a highly competitive environment. Of course…

Trust Defines Brands Advertising is losing its influence over consumers. People are increasingly turning to ad blockers and finding ways to avoid ads.” There is a place for advertising,” says Mark Babbitt, the American Marketing Association CEO. — “Brands should use marketing to solve problems — 60% of consumers prefer ads that focus…

How important is brand resonance? And why does it matter? Brand resonance is the emotional connection between a consumer and a brand or product. The stronger the emotional bond, the higher the likelihood of purchase. Brands that resonate emotionally connect with consumers on a deeper level. They create a strong…

Do you want to find ways to improve your brand’s relevance? If you want to read more about it, you should look at this article. This post discusses why brand relevance is becoming more critical than ever before, which is summarized in a simple statement: A brand loses its appeal…