Cracking the Gen Z Code: how Authenticity, Digital Native Wisdom, and Social Justice are Shaping Tomorrow’s Brands for the first Digital Native generation.
11 min readFeb 22, 2024
Why do we care so much for GenZ? Because Generation Z is poised to reshape the landscape of consumer markets with a staggering $271 billion in global buying power. This digitally savvy and socially conscious demographic is not…