How To Build Brand Trust With Consumers — Amati and Associates

Trust Defines Brands

Advertising is losing its influence over consumers. People are increasingly turning to ad blockers and finding ways to avoid ads.” There is a place for advertising,” says Mark Babbitt, the American Marketing Association CEO. — “Brands should use marketing to solve problems — 60% of consumers prefer ads that focus on helping them during the coronavirus crisis.” The truth is that consumers increasingly distrust advertising because too many brands have diluted its use.

Brands need to advocate for change and inspire hope. Consumers will reward brands for taking a stand and using their scale for good. It has been driven by several factors, including the increased focus on corporate social responsibility and environmental sustainability across all sectors of society. Consumers will reward brands they trust.

Brand Trust is not for sale.

In Edelman’s research, personal experience and earned reputation were the two most essential factors in gaining or losing trust among respondents.
The best brands have earned trust by delivering on their promises: they’ve gained confidence by being transparent, listening to their consumers, and providing value. They’ve built trust by being reliable and taking the time to do so. Brand…