How To Build Brand Trust With Consumers — Amati and Associates
5 min readApr 25, 2022
Trust Defines Brands
Advertising is losing its influence over consumers. People are increasingly turning to ad blockers and finding ways to avoid ads.” There is a place for advertising,” says Mark Babbitt, the American Marketing Association CEO. — “Brands should use marketing to solve problems — 60% of consumers prefer ads that focus on helping…