Member-only story
Revolutionizing Your Brand: The Art of Sustained Innovation
Fostering Continuous and successful brand Innovation
Brand Innovation is the linchpin of success and longevity. Brands that innovate continuously don’t just survive; they thrive, setting the pace and direction for entire industries. Most brands that know how difficult innovating is are aware that there are two complex pathways, one for newcomers and one for repeating oneself. While it is challenging to lead in innovation, it is even more difficult to continue innovating in the medium and short term. There are critical success factors to jump off brand innovation, and there are dimensions that brands must foster to keep pace for a long time.
In other words, as any athlete knows, there are two types of challenges: getting ready and fit to run a marathon, which is the first and necessary step. And getting prepared and fit to run multiple marathons in a year. The first part is compulsory to the second, but the latter requires specific training.
Here’s a compass to ensuring your brand not only innovates successfully but does so as a matter of routine.
