The Future of Category Management — Amati and Associates

What is Category Management in Fast Moving Consumers Goods

Fast-moving consumer goods (FMCG) companies constantly change their products and services to stay competitive. They also face challenges such as limited shelf space and high competition from other brands. These companies need to manage their inventory efficiently to maximize profits.

Fast-moving consumer goods companies constantly update their products and services to stay competitive. They also face challenges such as limited shelf space and high competition from other brands. These companies need to manage their inventory efficiently to maximize profits and ensure they can get the most of shelf space in the store.

CatMan in the past

In the early 1990s, Category management emerged as a discipline to bridge retailers’ and suppliers’ needs. Many retailers and manufacturers pursued it for faster strategy/opportunity fulfillment, smoother execution, and better results.

Category management is not just about pushing a button or running various reports; it’s about really understanding the customer’s path to purchase and understanding where you can influence that path, or at the very least, understanding how a customer arrives at making the final…