The How-to of an Ideation Workshop — Amati and Associates

Ideation workshop & innovation

Innovation is all about finding creative ways to solve real-world problems. It may sound simple enough, but good ideas don’t just come out of nowhere. We often need to facilitate the process of innovation actively — and that’s when ideation comes into play. Most large companies have a two-fold problem regarding innovation: they either don’t know how to develop innovative ideas or lack the willingness to launch them as-is.

First and foremost, companies lacking the culture that fuels innovation cannot generate new ideas and innovations. It is unlikely that someone who makes trains run on time will develop a flay­ing solution. The second problem is that you need to execute a concept version that resembles it enough.

Idea generation is generating as many ideas as possible on a given topic without attempting to judge or evaluate them for their merit. In other words, you should take advantage of every opportunity to explore all sorts of off-the-wall and seemingly crazy ideas. You don’t have to judge the thoughts to ensure that more ideas exist.

It is a crucial step in both the Design and Design Thinking Processes, but it can be used by anyone who wants to improve their creativity. Any team can benefit from an ideation…