What is visual identity? — Amati and Associates

In terms of branding, what you see will be what you get. That is how potential customers will feel about it. They will not have any reason to give a visually unattractive brand the benefit of the doubt because it is up to the brand to gain that kind of trust.

Visual identity is how your brand shapes perception and creates an impression through the visual elements of your brand. Images are a powerful medium for communicating ideas, primarily when used in conjunction with the text. They speak on a primal, emotional level and are thus more persuasive. With great power comes great responsibility; you will want to be extra careful that you are not sending the wrong message when communicating with others.

What is visual identity?

A brand’s visual assets are a collection of visuals that represent and distinguish it from its competitors. In particular, it refers to any visual elements that help customers identify a product or service. Consolidating each brand asset into a cohesive aesthetic creates a more recognizable brand.

Visual identity reinforces your core values by ensuring they are communicated visually. A solid visual identity can also help tell your brand story. Use consistent and strategic visuals to communicate your message effectively.