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Why ecosystem thinking can make or break your launch
One of the most common traits of the entrepreneurs I’ve been working with in the past few years is their focus on function. Even when they are big, visionary, and unambiguous in shaping the future, solving a problem, they try to focus too much on the situation/ solution rather than just thinking of its derivative consequences. They never think in terms of the effects of their answers on the ecosystem. Many founders naturally lack any ecosystem thinking. They lack looking at the big picture, understanding the context. However, the context is the most critical aspect of starting the business. Seeing the whole picture helps to understand the various actors and their influence on the others. And this is a crucial step in building a successful product and service: a solution solves a problem and delivers a function for a specific target of users. However, this solution’s adoption requires the consensus of stakeholders/ actors who are only tangentially affected by the product/service performance. Sometimes the stakeholders only approve, in other situations, they need to agree, but, in some instances, they even pay for the solution. Understanding who these actors are, what they care for, is critical.
Allyfe is a Brussels-based start-up I work with, which
“[…] strives to optimize patient recruitment and engagement through better…
